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12 March 2018

Gilbert Lloyd Lecture: Miles Young on ‘Advertising: Art For Business’ Sake’

Gilbert Lloyd Lecture: Miles Young on ‘Advertising: Art For Business’ Sake’

October 04 | 19:30 - 21:00

Miles Young (63-72) was educated at Bedford School, and at New College, Oxford – with which the school has been linked since 1552. He recently returned to be Warden of New College after 40 years in the world of advertising where he ascended to be CEO/Chairman of the international network, Ogilvy & Mather. In this lecture, Mr Young looks at the role of advertising as an art form, at the tension between art and science in the business, the contribution of advertising to popular culture and the impact of the digital revolution on the industry’s artistic output. advertising and other related industries wanting to improve their success rate in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of "digital".

DETAILS
Date:  Thursday 4 October
Time:  7.30pm
Venue:  The Erskine May Hall
Admission:  Free
Age suitability:  All ages

Venue

The Erskine May Hall
Bedford School
Bedford, Beds MK40 2TU United Kingdom + Google Map
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