Joseph Kearney (01-09), 23, and business partner Rob Taylor, who already run the Red Brewery in Great Staughton together, opened the doors of the Saint Peter’s Ale House for its official launch day last week on 26th November.
The two men chose the one-room former hairdressers in St Peters Street as the ideal spot to open their first micropub, in which lager, mass-produced cider, keg beer, loud music, flashing lights, and TVs will be banned. Explaining the rationale behind this decision, Joseph said: “We wanted to get away from that typical ‘pub’ feel and create a relaxed atmosphere for people to pop in for a drink after work, or for those who appreciate real ale. We are excited to be able to use this to showcase not just what we brew, but other local ales, ciders and wines and even snacks, all from within 30 miles”.
This exciting new venture has even caught the eye of the chairman of the North Beds Campaign for Real Ale (CAMRA), Roger Stokes, who praised the business partners saying This micropub is very positive for Bedford. It is these kinds of niche businesses that are thriving now rather than traditional pubs. More than ever breweries need to diversify to draw customers in.
Steering clear of the main high street, the location of the pub is close to town but not in the thick of it, as Joseph adds: Our venue is much bigger than people would expect for a micro-pub, as a lot of people imagine a tiny dark room, and we are in a great spot, surrounded by restaurants and with the rugby ground just down the road.
The pair of entrepreneurs are now busy juggling the running of the pub alongside the Red brewery, a task that Rob described as making for a stressful few weeks, but we are happy with how it turned out and we hope people will enjoy what do and try something new”.